The Variable is proud to announce that Peter Millar has chosen them as their agency of record and tasked them with growing their business to unimaginable heights (just the kind of challenge The Variable relishes).
Starting next month, they will roll out a new logo and a new tagline. The campaign will appeal to consumers’ desire to dress better than expected. It will encourage them to “Set the Standard” with Peter Millar.
The Variable will take over social efforts, e-comm responsibilities, paid search duties, as well as traditional print and collateral roles. The Variable will also be responsible for an infinite number of unthought of ideas that will come out of their lab.
So the next time you stop by The Variable offices and we’re all wearing unusually nice clothes, you’ll know why.