Many social media monitoring tools exist, but most are missing one critical piece of the puzzle: the fact that social drives search and search drives social. In other words, if people like your brand in social, they will go to the Google search bar to find out more. And if people find your brand through search and enjoy the experience, they will engage in social conversations about you.

Developed by The Variable, EavesDrop is “more than just a social listening tool, it’s a social learning application,” said Bill Grizack, Director of Digital Strategy. EavesDrop not only mines millions of points of data — from Facebook, Twitter, blogs, forums and sophisticated speech analytics — it also taps into a variety of critical search metrics. Search and social data is then combined in a way that’s “invaluable and meaningful to a brand’s marketing efforts,” said Grizack.

“Any social media monitoring tool worth its salt can show you how many people you’re reaching socially and how much those people are sharing with others. But only EavesDrop can display how many people you’re impacting and selling to from a total search and social perspective.”