Innovation + Ideas From Out of the Blue | Positive Giant

Absolute Awesomeness — Skyy Vodka Six Packs

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3:18 pm – March 23, 2012 in Brand Innovation

Vodka’s always a safe bet to bring to a party, yet some people hate citrus vodka, others won’t drink anything but cherry. Purists think it’s a mortal sin to taint it with fruitiness. But what if you could have it all?

Whole Foods – Let’s make “green” greener

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10:55 am – March 20, 2012 in Brand Innovation

Whole Foods is already a pretty environment-conscious company, and people seem to like it. Let’s take it a step further!

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War and Yeast: Bread Longs for a Box

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10:55 am – March 1, 2012 in New Products

Like everyone who’s ever gone grocery shopping, we are sick and tired of our bread getting crushed on the ride home. Our innovative fix is simple: bread in a box. Coming soon to a Whole Foods or Trader Joe’s near you, if you’re lucky.

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Volvo’s Next Transition

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4:56 pm – February 23, 2012 in Brand Innovation

We’ve all been blinded by the sun while driving. And we’ve all been stuck in nasty traffic jams or gotten into accidents because of it. The Variable is putting an end to this senselessness, with a solution for Volvo that’s a lot smarter, safer and more sophisticated than pulling down the sun visor or taking your eyes off the road to find your sunglasses.

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G-Series. Meet the P-Series.

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11:56 am – February 16, 2012 in Brand Innovation

Being Pregnant isn’t easy, so why don’t more companies strive to make it easier? Our idea is to start with the source of all pregnant women’s ire. A lack of Energy.

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Single Team Sunday Ticket: Admit One, Please

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12:38 am – February 1, 2012 in Brand Innovation

Your team’s probably not going to the Super Bowl. But it’ll sure feel like it with the Single Team NFL Sunday Ticket. Watch all 16 of your favorite team’s games, no matter where you live or how busy your day. Now that’s an idea worth painting your chest for.

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Positive Giant Public Art Project Makes Its Debut in Winston-Salem’s West End Neighborhood

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3:08 pm – January 31, 2012 in Updates

A collaborative effort between a local business and an artist collective has brought the first in a series of public art installations to Winston-Salem’s West End neighborhood.

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Of Coors Photobooths Are Cool

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5:30 pm – January 11, 2012 in Creative Media

Never forget a summer evening at the bar again. This Positively Giant idea will have people clamoring for Coors Light by the armful, and give them the chance to walk away with some very interesting and cool photos.

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A Small Idea with Big Impact

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2:11 pm – November 23, 2011 in Updates

The Variable is working with two area arts organizations to bring awareness to artists and designers in our community, thanks to a $10,000 grant from the Arts Council of Winston-Salem and Forsyth County.

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Gobble, Gobble, Shazam.

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12:02 pm – November 23, 2011 in Brand Innovation

We think that Shazam, the app that revolutionized song recognition, needs a couple new features. Gobble on this gravy while you listen to nostalgic tunes with family and friends.

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Absolute Awesomeness — Skyy Vodka Six Packs

Whole Foods – Let’s make “green” greener

War and Yeast: Bread Longs for a Box

Volvo’s Next Transition

G-Series. Meet the P-Series.

Single Team Sunday Ticket: Admit One, Please

Positive Giant Public Art Project Makes Its Debut in Winston-Salem’s West End Neighborhood

Of Coors Photobooths Are Cool

A Small Idea with Big Impact

Gobble, Gobble, Shazam.

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Ideas worth stealing —
if you can lasso lightning.

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Ideas worth stealing — if you can lasso lightning.

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Ideas worth stealing —
if you can lasso lightning.